Here's a fun fact about Taborian Hall: "Dreamland" was never actually the only name on the door. The earliest documented use of "Dreamland Ballroom" we've found is from 1933, a little heart-shaped invitation to the Modernistic Club's Seventh Annual Dance. But over the following decades, the name on the third floor changed again and again. It was Club Aristocrat in 1941, then the "New Dreamland" under promoter S.W. Tucker that same year. By the 1950s it was Club Morocco. By 1960 it had become the Magnolia Room.
Official signage came and went. But ask anyone who grew up on West 9th Street what they called that room upstairs, no matter what decade they're remembering, and they'll almost always say the same word: Dreamland.
That's part of why, when we started this restoration, there was never really a question of what to call it. Names can change on paper. This one never changed in people's memory. You can watch those that remember in the feature-length documentary Dream Land: Little Rock's West Ninth Street.
Introducing the Pla-Mor Room at the Dreamland Lounge
We've got a new room to show off, and it comes with its own piece of this building's history.
Tucked into the west wing of Taborian Hall's first floor, in the same spot where Dr. LeRoy "Doc" Williams ran his Pla-Mor Billiard Academy decades ago, we've opened the Pla-Mor Room as part of the Dreamland Lounge. Doc's pool hall first moved into that storefront in 1941 and did a brisk business with soldiers stationed nearby during World War II. Doc got bumped out when the USO took over the building for wartime renovations in 1943, but came back after the war and Pla-Mor held that same corner of the building clear through 1963. Felt right to bring the name back where it belongs.
The room made its debut on October 1st, and we couldn't have asked for a better occasion. We hosted my grandmother Ann McCoy's 90th birthday party there, Gran Ann to those of us lucky enough to call her that. Getting to celebrate her in a room with this kind of history behind it meant a lot to our whole family.
Now it's your turn. The Pla-Mor Room is available free of charge with a reservation during Dreamland Lounge hours, Thursday through Saturday, 5 to 10 PM. Whether it's a birthday, a small gathering, or just a spot to grab with friends, come see what Doc Williams started all those years ago.
The Story Behind the Building
I get asked a lot how all this got started. Kerry McCoy, my mom, bought this building back in 1990. I was born the same year, so I guess you could say the Taborian Hall's next life and I are the same age.
She tells the story better than I do, but the short version is she drove past this place on I-630 for years, saw the hole in the roof, and just couldn't let it go. When she finally worked up the nerve to walk inside, birds were flying around where the roof used to be and the sun was pouring straight down onto the old Dreamland Ballroom stage. She was pregnant with me at the time and always says her nesting instincts kicked into overdrive. Whatever it was, she never looked back.
Growing up, this building was just my parents' work place to me. A big old room upstairs that was fun to explore but mostly off limits because the floors weren't exactly trustworthy. I didn't think much about what it meant. Kids don't, I guess.
It wasn't until I moved back to Little Rock in 2017 after college that it actually hit me. I started digging into the history, hearing the stories, and realized I had grown up inside one of the most important buildings in Arkansas and had no idea. That same year I got to help chase down our first big National Park Service grant, and let me tell you, getting that voicemail saying we'd been awarded almost half a million dollars is a moment I will never forget. I wrote about the whole thing a while back if you want the longer version.
Anyway. My mom fell in love with a building. I fell in love with its story. And now here we both are.
One more thing before I go. The Dreamland Lounge on the first floor of Taborian Hall finally got its liquor license! They are officially open for business Thursday through Saturday, 5 to 10 PM. Come on by, grab a drink, and if I'm there, I'll tell you another one of these stories in person.
The Building Hidden Inside Our Building
People ask me all kinds of questions during tours of the Taborian Hall, but my favorite is always some version of, "what's the craziest thing you've found in this place?" So here's one for you.
When we replaced Dreamland's roof back in 1992, the crew found something nobody was expecting: a second roof, tucked underneath the north end of the ballroom, belonging to a completely different building.
Turns out, when the Knights and Daughters of Tabor built Taborian Temple in 1916-1918, there was already a three-story house standing at 818 State Street, right where the north end of our building sits now. Rather than tear it down, the builders just absorbed it. Walled it in, built around it, and kept going. No record of it exists in any newspaper or ledger we've found. The only proof is the building itself.
We know a little about who lived there. In the 1890s it was a boarding house run by a contractor named Thomas Hilton. By the turn of the century, Frank and Clara Wise, a laborer and his wife, called it home. By 1917, right as Taborian was going up, the address just disappears from the city directory.
Gordon Wittenberg, whose father did the building's USO renovation in World War II, came back decades later and confirmed it himself. He figures it came down to money. Cheaper to build around a house than tear it down and start from scratch.
So next time you're sitting under our roof, remember there's another one under it too. A whole house, still standing, still holding up part of this place, and nobody in 1918 ever mentioned it happened.
Two Big Nights in the Ballroom This August
August is shaping up to be a busy month for Dreamland! See our Upcoming Events page to see this month’s and future events in the ballroom.
Arkansas Festival Ballet's Season Reveal Party is Thursday, August 27th, from 5:30 to 7:30 PM. Light hors d'oeuvres, beer, wine, and live excerpts from Pas de Quatre and Dido and Aeneas. Tickets at arkansasfestivalballet.org/tickets or call 501.786.0784.
Then, just two days later, on August 29th, the ballroom transforms for something we've never hosted before: ASID Product Runway 2026, The Vaudeville Extravaganza.
This is one of the more inventive events I've come across. Local interior designers and architecture professionals, all members of the American Society of Interior Designers, compete in a couture fashion competition where every garment is handmade from standard architectural finish materials like glass, tile, wallcovering, carpet, and wood. Each team works within a set budget and this year's theme, and the whole thing culminates in a runway show right here in the ballroom, judged for awards.
The evening runs from 6 to 10 PM with a Vaudeville Cocktail dress code. VIP doors open at 5:15 with a champagne toast at 5:30, general admission starts at 6, the runway show kicks off at 6:30, and things wind down with an afterparty featuring a DJ, hors d'oeuvres, and an open bar from 8:30 to 10.
General admission is $85, balcony box seats are $125, and a portion of the proceeds benefits studioMAIN, The Van, and Restore Hope.
Get your tickets on Eventbrite here.
I can't wait to see what this room looks like dressed up in architectural couture. Hope to see you at one or both of these!
But if you can't make it to the events, the Dreamland Lounge on the first floor is open this weekend too! Come have a drink with us in this smooth jazz lounge. Hours are 5 PM to 10 PM August 27-29. Then we're closed again until the grand opening later this year.
Happy 108th Birthday, Taborian Hall!
Taborian Hall turned 108 years old July 14th.
Back in 2018, I wrote an essay for Brave Magazine called "Dreams Come True" about what this building means to me and what it took to get the National Parks Service grant that would change everything for the Dreamland Ballroom. If you haven't read it, or if it's been a while, it's worth revisiting. [Read it here.]
A lot has happened since then.
That first $499,668 NPS grant funded the construction of the elevator addition, making the third floor accessible for the first time in decades. In 2020, a second grant of $499,723 completed the elevator installation, added an ADA compliant bathroom, restored windows, and finally gave the ballroom a real HVAC system. A third grant of $498,000 followed in 2021, funding historic restoration work including hardwood floors, replicated tin ceiling tiles, stage apron restoration, and historically accurate house lighting.
In 2025, Dreamland hosted more events than any previous year, its first full year of ADA compliance since the ballroom closed in 1968. The Arkansas Festival Ballet performed on the Dreamland stage twice. The Swing Band Reunion brought a full ensemble for a Salute to the Legends of Dreamland. Weddings, receptions, art shows, and community gatherings filled the calendar.
This spring, the Beyond the Divide project brought a month-long pop-up market and community events to West 9th Street, with Dreamland right in the middle of it all.
The building my mom fell in love with through a broken front door in 1990 is very much alive. Happy birthday, Taborian Hall.
Pave the Way Sale Extended Through July 31st!
Brick pavers honoring Grady McCoy, Jr.
Good news if you missed the birthday sale announcement: we're extending the half-price Pave the Way brick paver sale originally ending July 14 (Taborian Hall's birthday), now ending July 31st.
A Lil' Brick (4"x8", up to 3 lines of text) is $99, normally $200. A Big Brick (8"x8", up to 6 lines of text) is $250, normally $500.
This extension feels especially meaningful to us. Last July, when my grandfather Grady Lee McCoy Jr. passed away on July 3rd, several people chose to honor him with a personalized paver here at Taborian Hall rather than sending flowers. I think that says something about what this place means to people. A flower fades, but a brick in this sidewalk connects someone's memory to a 108-year-old building that has meant so much to so many people in this community.
If you've been on the fence, this is your window. Put a name here that matters to you. Honor someone, celebrate something, or just make your presence known on West 9th Street. Now you have a few more days to think of the perfect sentiment.
Order online at DreamlandBallroom.org/pavetheway, or call 501.255.5700 to pay by check. Make checks out to Friends of Dreamland and send to 800 West 9th Street, Little Rock, AR 72201. Friends of Dreamland is a 501(c)(3) and your donation is tax deductible.
Pave the Way Bricks are Half Price for Our Building’s Birthday!
Engraved bricks are placed on the sidewalk to the Dreamland Ballroom elevator addition.
On July 14th, Taborian Hall turns 108 years old. When the Knights and Daughters of Tabor dedicated this building in 1918, it was the most expensive structure built in Little Rock, funded entirely by the Black community in Arkansas. That feels worth celebrating.
So, June 30 through July 14 2026, we're putting our Pave the Way brick pavers on sale at half price.
A Lil' Brick (4"x8", up to 3 lines of text) drops from $200 to $99. A Big Brick (8"x8", up to 6 lines of text) drops from $500 to $250. Your inscribed brick gets set into the sidewalk surrounding Taborian Hall, permanently connecting your name to one of the most significant buildings in Arkansas history.
People have put family names on these bricks, honored loved ones who grew up on West 9th Street, and a few have gone with something a little cheeky. However you choose to mark your support, the idea is simple: your name stays here long after we're all gone.
Order online at www.DreamlandBallroom.org/pavetheway, or call 501.255.5700 to pay by check. Make checks out to Friends of Dreamland and send to 800 West 9th Street, Little Rock, AR 72201. As always, Friends of Dreamland is a 501(c)(3) and your donation is tax deductible.
Don't wait too long on this one!
Juneteenth in Da Rock at Dreamland!
June 20th marks the 2026 celebration of Juneteenth here on 9th St. in downtown Little Rock.
I will be offering tours of Taborian Hall and the Dreamland Ballroom at 11 AM and noon on June 20th as well. If you are at all interested in the history of this space, I hope you’ll come down and jump back in time with me as we explore the rich history here. We will also debut some new additions to the Dreamland Mini Museum that I can’t wait to show off! The tour takes about 45 minutes-1 hour.
And if you just need a break from the heat, the first floor of Taborian Hall and the Dreamland Mini Museum will be open between noon and 10 PM that day.
Opening Ceremony on April 8
We are moving through March and the Beyond the Divide Project here on 9th Street is growing by the day!
An Opening Ceremony for the project will kick-off the month-long popup market on April 8th. Over twenty local businesses will occupy the West end of 9th St. accompanied by outdoor art and events by Mosaic Templars, The Hall, studioMain, Downtown Little Rock Partnership, AR Jazz Heritage Foundation, Arkansas Festival Ballet and the Dreamland Ballroom!
Keep an eye on the Beyond the Divide project page for details as they come. Following the above organizations on their various socials will also keep you in-the-know this spring!
Progress Beyond the Divide
Last week, Dreamland hosted a workshop for the Beyond the Divide project coming to 9th St. this spring. Each city awarded this grant was in attendance to discuss their challenges, assets, and plans for their districts. I’m happy to say we are considered an “asset” here on 9th St.!!
The highlight of the workshop for us was the street mural the attendees painted on the road outside Taborian Hall/Dreamland Ballroom. The mural reference the pink and white diamond motif in Dreamland and is such a welcome pop of color.
We can expect a transformation come March and April for the corridor. A temporary change in traffic flow, shops, art displays, and public projects inspired by the history of The Line. Encouraging all of us to think about what we want for the future of 9th St. and experience what works and maybe what doesn’t. What an opportunity!!!
Keep Dreaming, Matthew McCoy
Get Your Tickets to DID '26!
We have another great lineup for Dancing into Dreamland this February 14th!
This year we have aerial and ambient performances from the Arkansas Circus Arts, Latin dances, waltz, hip-hop, interpretive dance, and ballet. The event will be emceed by Poolboy (of Alice 107.7) and Hana Settles (from Saracen Casino Resort) with judges Loey Lauren Adams, Christin Pitts, and Brian Earles amidst a fabulous party in a spectacular ballroom!
Dancing into Dreamland is a truly a one-of-a-kind event in Little Rock and we hope to see you there with your Valentine! Buy tickets or sponsor the event; or contact me, Matthew McCoy, if you have any questions about this incredible evening in the Dreamland Ballroom.
Keep Dreaming, Matthew McCoy
Happy New Year!
We accomplished so much this year.
2025 was the first full year the Dreamland Ballroom was ADA compliant and open to the public since Club Morocco closed in 1968. As such, we were able to host more fundraisers, community events, meetings, and private events this year than any previous year:
Starting off, we rang in the New Year with the Dunbar Neighborhood Association while honoring renown Arkansas composer, Florence Price.
On Feb. 15 we held another successful Dancing into Dreamland, where Josue & Carissa Deleon won our Judges Choice award and "The Illusion of Aerial" (Haley and Mackenzie) won People’s Choice.
In the spring of 2025, we raised money for the Friends of Dreamland while celebrating local designers and models during the Met Gala.
Over the summer, we established two incredible relationships: Firstly, with the Swing Band Reunion at their Salute to the Legends of Dreamland show in July (WATCH THE VIDEO); and secondly, welcoming the incredible dancers of the Arkansas Festival Ballet onto the Dreamland stage for not one but two events, showcasing their talented performers and programs (WATCH THE VIDEO -Ballet in the Ballroom).
And of course, Dreamland welcomed weddings, receptions, Christmas parties, art shows, festivals, and markets into the room as well! Every event helps to build a better ballroom that ultimately serves a wider range of audiences and events.
What’s to come:
Dancing into Dreamland 2026 on Feb. 14, 2026. Our annual Valentines gala falls on Valentines Day this year! GET YOUR TICKETS now for a date night like no other! Contact me for sponsorship opportunities.
A mini museum on the first floor alongside the Dreamland Lounge that will help to share the legacy of this building and its historic significance to Little Rock.
More shows by the Arkansas Festival Ballet and the Swing Band Reunion!
Keeping up with the Beyond the Divide project, reconnecting with the heart of 9th St.
2026 is going to be a big year for the Dreamland Ballroom! Stay tuned and …
Keep Dreaming, Matthew McCoy
Ernest Banks Joins DID
We have exciting news for Dancing into Dreamland (DID) 2026.
Ernest Banks, principal of studioMAIN and design lead for the Beyond the Divide campaign, has joined as Event Chair. Ernest brings vision and leadership to both DID and our mission to preserve Dreamland Ballroom as a vibrant gathering place for the community.
This February 14th, celebrate in a venue where music legends like Ella Fitzgerald, Louis Armstrong, Count Basie, and Ray Charles once played.
Saturday, February 14, 2026
Doors 7:00 PM, Program 8:00 PM
Dreamland Ballroom, 800 W. 9th St., Little Rock
What to expect:
Live dance competition featuring all styles from ballet to bachata, waltz to hip-hop
Celebrity judges + audience text voting (you pick the People's Choice winner!)
Signature cocktails + heavy hors d'oeuvres
Open dancing after the competition
Arrive early: Dreamland Lounge (1st floor) opens at 5 PM for cocktails
Tickets & Tables:
General Admission: $110
Tables for 6–9: $800–$1,200 (sponsorship recognition included)
Private boxes for 12: $2,500 (Presenting Sponsor level with radio mentions, advertising recognition, program listing, and website link)
9th Street Walk Audit
On Saturday (12/13/2025), Dreamland hosted an ‘audit’ for the pop-up project coming to West 9th St. in the spring of 2026, Beyond the Divide.
There was a great turnout that included Little Rock folks from all walks of life and professions. Lots of people, lots of ideas floating around, and we are so grateful to have this project come to the neighborhood and can’t wait to see more from it. Check out the links below to learn more about Beyond the Divide:
If you were there, please look over this W 9th St. Post-Walk Audit Survey
There will be another community event for this project in mid-January (15th & 16th). Mark your calendars, more details to come!
Keep Dreaming, Matthew McCoy
W. Ninth Street Community Meeting at Mosaic Templars
Monday, Oct. 20 I was fortunate enough to be invited to a meeting at Mosaic Templars. There a group of individuals and organizations met to discuss the future of W. Ninth St – where we’re at, where we’re going, and where we’d like to go. It was wonderful to hear about all the great work Mosaic Templars does – Juneteenth in Da Rock, educational programing, and so, so much more. I saw many community leaders I knew with the Dunbar Neighborhood Assoc., city and state representatives – current and former, StudioMain, Downtown Little Rock Partnership, and other folks from local businesses in the corridor. And, of course, I met new people eager to see progress in this area.
These meetings will be happening quarterly to keep us connected and facilitate a range of place-making plans for this historic part of our city. So, make sure to keep in touch with us and all the aforementioned organizations to stay in the loop and learn how you can support the development of W. Ninth St.
It is incredibly inspiring to see people understand the significance of the history here, recognize the opportunity it presents us to connect with each other, and build something as great as what was or maybe something even greater!
Keep Dreaming, Matthew McCoy
Coming together!
Swing by W. 9th St. to see the newly landscaped entrance of Dreamland Ballroom! Drive by at your leisure or come by Chris Jones’ campaign launch event this Thursday, Oct. 9th to see it! We worked hard over the weekend to get plants in the ground and add to the brick pathway. One more piece to the Dreamland puzzle in place – many more to come!
Keep Dreaming, Matthew McCoy
Construction Update
Bricks are in! The new pathways and walls help to frame the driveway, with swells and pumps to regulate the water. FlagandBanner.com has even restored the 80’ flagpole, which can be viewed through the round windows in the ballroom.
Earlier this summer, the Friends of Dreamland missed their very first grant opportunity. I suppose it was too much to ask for a 100% success rate on federal grant applications. This work would have helped us shore up the basement and really overhaul the parking lot – for ADA compliance, beautification, and drainage. Undaunted, we’ve done what we’ve always done here: What we can! And we are pleased with what we’ve put out so far and are excited to do a little landscaping over the fall.
Keep Dreaming, Matthew
Ballet in the Ballroom: Success!
What a great event Saturday with Arkansas Festival Ballet! We drank, we laughed, we danced! If you missed this one, there will plenty more to come. This is only the beginning of what will hopefully be a long and mutually beneficial partnership between our organizations!
Follow along with us and our friends at AFB to keep in the know about future shows and events. And keep supporting the Dream so we can continue to support local artists and performers!
Salute the Legends Recap
Thank you to everyone who came out to support the Swing Band Reunion and the Friends of Dreamland. It was a one-of-kind evening for a one-of-kind place! We are so grateful for the talent the SBR brought to the Dreamland stage and can’t wait for more!
If you haven't already seen, Brooke Buckner with THV11 provided coverage of that magical evening!
