Rex Nelson' Southern Fried Blog Story

The Dreamland Ballroom

Historic preservation is rarely quick or easy.

Just ask Little Rock’s Kerry McCoy. She fell in love with Taborian Hall in 1991. Bill Clinton wasn’t even the president yet.

Almost two decades later, she’s still trying to restore the old place.

Here’s how she describes it at the website www.dreamlandballroom.com: “I first fell in love with Taborian Hall from its outside appearance, a stately, three-story, red brick building, standing alone on Interstate 630, abandoned, with a huge hole in the roof letting in the sun and rain. I always envisioned my company, Arkansas Flag & Banner, housed in a building of such grandeur.

“After driving by many times, I finally got up the courage to come inside. Stepping over debris and skirting the homeless people, I worked my way to the third floor and … it was beyond love at first sight. Because the roof was missing, birds were flying around and the sun was illuminating the room. Staring across the open hole in the floor to the Dreamland stage and box seats, I had a feeling that was indescribable, a kind of euphoria. It could have been because I was pregnant with my third child and my nesting instincts were heightened, but whatever it was, it sent me on a chain reaction that I have never regretted.

“I love this old building and have had many offers from people wanting to purchase it, renovate it, make a club of it or some apartments and even a school. But I keep to my original vision. Maybe it’s not the best business decision, but it’s a decision of the heart — to renovate the Dreamland Ballroom into an event center to be shared with the whole community. If you are ever lucky enough to go upstairs and see the Dreamland, I think you will feel its magic too.”

McCoy created the Friends of Dreamland, a nonprofit organization to raise money for the restoration. Additional information can be found at the website. Those wishing to donate also can call (501) 255-5700 or send an e-mail to friends@dreamlandballroom.com.

Taborian Hall, at the corner of Ninth and State streets in downtown Little Rock, was part of the Ninth Street business corridor. For years that corridor was, in essence, the Main Street for blacks in Arkansas. Earlier known as Taborian Temple, it was built for the fraternal insurance organization known as the Knights and Daughters of the Tabor. A black contractor named Simeon Johnson went to work on the building in 1916 and completed construction two years later.

More than 1,500 people were in attendance for the 1918 dedication of Taborian Temple.

In August 1918, the Negro Soldiers Club opened on the first floor to provide a recreational outlet for black soldiers stationed at Camp Pike. The building also would house the offices of black doctors and dentists, along with a pharmacy, through the years.

The website picks up the story in the 1930s: “By 1937, the Dreamland Ballroom was firmly established on Taborian’s third floor. The popular dance hall with its famous ’swing floor’ was a hotbed for big bands, jazz and blues and the scene for dances, socials and basketball games. It was a regular stop for the Chittlin’ Circuit, a national touring company of professional black entertainers, revues and stage shows.

“With the advent of World War II, the USO bought the building and turned the first to the third floors into a club that served thousands of black soldiers from Camp Robinson and the Stuttgart Air Base. The Dreamland ripped and rollicked during those war years and beyond with legendary musical artists including ‘Fatha’ Earl Hines, Louis Armstrong, Count Basie and Ella Fitzgerald, and comedians Redd Foxx and Sammie Davis. Local stars cut their musical teeth in the Dreamland too.”

The Taborian Temple became known as Taborian Hall in the early 1950s and soon housed the Twin City Club in the basement, the Waiters Club on the second floor and the Club Morocco where the Dreamland had been. B.B. King and Ray Charles were among those who performed on Ninth Street in those days.

By the early 1970s, though, what was known as urban renewal (but was actually the massive destruction of city neighborhoods across the country) had laid waste to the Ninth Street corridor. Taborian Hall stood empty until McCoy purchased it in 1991.

She estimates the cost of fully restoring the upstairs ballroom to be $1 million. She had hoped to finish the third-floor restoration work in 2012, though the Great Recession has slowed fundraising efforts considerably.

The Friends of Dreamland’s new executive director is Amber Jones. The native Arkansan is an Arkansas Tech graduate who earlier had worked at Curran Hall. An initial $50,000 will be used to install hardwood flooring on the third floor so fundraising events can be held there.

Ann McCoy, Kerry’s mother-in-law, told the Arkansas Democrat-Gazette earlier this year: “My favorite thing now is the view from the big windows. You can see the Capitol building, Philander Smith. It just has a beautiful view.”

A recent story by Becca Bona in The Daily Record described Kerry McCoy this way: “It’s important to note that McCoy is one dynamic individual. She has always been a go-getter, apparent from her hard work of starting a business when she was 20 years old with a mere $400. When the lively entrepreneur fell in love with the crumbling building, she knew that a project would ensue. She didn’t know about the inside of the building until later. … She said she had planned to restore the third-floor ballroom and make it open to the public by 2000. Unfortunately, the price range for renovation was always a hair out of her reach.”

McCoy told Bona: “I love this project, but it’s overwhelming. I can’t stand lost opportunities.”

Let’s hope Little Rock’s business leadership, which has failed to capitalize on so many opportunities through the years (note the impending destruction of historic Ray Winder Field by UAMS), will step up to help Kerry McCoy achieve her dream while preserving an important part of this state’s largest city.

Restoring Dreamland One Memory at a Time

The Daily Record

Daily.jpg

Amber Jones (left), executive director of the Friends of Dreamland Ballroom and Kerry McCoy, owner of Arkansas Flag and Banner, stand in what used to be premier balcony seating of the Ballroom. McCoy bought the building around 1991 and has plans to renovate the ballroom and open the space for community events. - Rebecca Brockman

Becca Bona


On the corner of State and Ninth St. visible from I-630 stands a historic Taborian Hall in full grandeur. Historic Ninth St. was home to the segregation line in Little Rock back when discrimination was law. In 1916, The Knights and Daughters of Tabor, which is a benevolent religious group, added onto the original building built in the 1800s. This group operated somewhat like the Freemasons, and made burial insurance available to the black community members, which (at that time) was against the law. The building’s location opened up many possibilities for the black business community.

The building housed a USO meeting hall at one point as well as Gem’s Pharmacy that was a big name on Ninth St. and in operation until 1971. The second floor housed black lawyers and doctors, who were not allowed to practice on Main St.

The 8,000-square foot space on the third floor was its own world – housing the Dreamland Ballroom, which during its heyday in the 60s, was the place to be for music. The stage is visible from box seating both flanking the left and right leaving plenty of space for dancing beneath the house lights.

The Ballroom is a piece of history in itself hosting famous artists such as Dizzie Gillespie, Ray Charles, B.B. King, and Arkansas’ own Louis Jordan. There was a sort of culture that spanned the very floor of the ballroom. Old photographs prove the space was reserved for everything: basketball games, bands, dances, and receptions.

Nearly twenty years ago, Kerry McCoy, the building’s current owner, knew even though the roof was collapsed, that the building was special. McCoy was looking to move her business, Arkansas Flag and Banner into a larger space. In case you haven’t had the pleasure of meeting her, it’s important to note that McCoy is one dynamic individual. She has always been a go-getter, apparent from her hard work of starting a business when she was 20-years old with a mere $400. When the lively entrepreneur fell in love with the crumbling building, she knew that a project would ensue. She didn’t know about the inside of the building until later, when she nearly excavated her way to the top through the fallen debris. Upon seeing the ballroom for the first time she said, “It was like birds were flying around and the sky was open and you could look across the chasm to this unbelievable stage over there and box seats. We just stood there. There was no stopping me after that!”

McCoy thought back to1992, she said she had planned to restore the third floor ballroom and make it open to the public by the year 2000. Unfortunately, the price range for renovation was always a “hair out of her reach.” Her business employees helped her out by laying flooring and carpet down on the first and second floors. In fact, McCoy and her crew have slowly been putting the building back together ever since her business moved
there. McCoy has dedicated herself fully and completely to this historic building. “I love this project but it’s overwhelming. I can’t stand lost opportunities. Some people buy a dress and they’re bummed out because they bought the dress and it was too expensive. If I don’t buy the dress, I spend two weeks wishing I had bought the dress.”

However, McCoy decided about a year ago to make the Dreamland Ballroom a nonprofit organization, Friends of Dreamland, in hopes to raise enough money to finish the project that she has long planned for. McCoy said that the nonprofit group had recently hired Executive Director, Amber Jones, as well as Robyn Madden, as chairman to the board. These women also share McCoy’s drive and mission: to bring the architecture, music, and history of the building to the community.

Jones was available to comment on her work on the project so far, saying, “It really is a full-time job, just learning the history of it and talking to the person that’s writing the book, talking to the person that wants to do a documentary and then developing our own programs.

And then for us, being a nonprofit, figuring out what we need to do to raise money. It is just so much, it’s like a 24 hour a day job.” Jones’ philosophy on the huge project is reassuring, “The key is not to get overwhelmed and take it in little bites. We hope to expose this to the public.”

This past summer was the beginning of many fundraising events that will continue to come from the Dreamland Ballroom group. Drive-in movies were scheduled twice a month all summer long benefitting the renovation project. The movies may become a series in the fall as well, during the cooler months because the event was so well liked by the community.

McCoy learned a lot from her first bout of fundraising. “What I have learned is you don’t raise money through ticket sales you raise money through sponsors. So this year our goal is to focus on an annual plan of events and trying to get sponsors whose names will be on those events and who believe in our mission.”

When the ballroom is renovated, the Dreamland group hopes to open it up for public use. The driving mission is to get the public involved in the history of the building, perhaps by visiting a museum that the group hopes to incorporate into the ballroom itself. McCoy and Jones have been saving artifacts that have significance to the building including many photographs. The photos show the building was versatile in its events and today;
the space would still be well suited for a prom, wedding reception, or music series. Jones said, “It’d be great to get it to be essentially what it was. That’s what we want to do … share every aspect of it.”

Dreamland Ballroom Mention in the Arkansas Democrat - Gazette

The AR Democrat Gazette mentioned us in the paper this morning. It can be found on the front page of the Arkansas section –

PAPER TRAILS:
By Linda Caillouet

LIVIN’ THE DREAM:

Seems like a lifetime ago when, back in 1992, I wrote a feature on Kerry McCoy buying the historic Taborian Hall to house her business, Arkansas Flag and Banner.

She’s since dreamed of completely restoring it, especially the third-floor Dreamland Ballroom.

Renovation on the ballroom is set to begin Sept. 13. First on the list?

Leveling and securing the ballroom’s floor.

THANKS FOR SPREADING THE WORD!

See it here

Drive-In Movies are Back in Little Rock

Drive-In Movies are Back in Little Rock
May 5, 2010 12:00 AM
Kerry Kraus
NaturalStateBlogger@gmail.com
http://www.visitmyarkansas.com/kerry-kraus/default.aspx?id=573

How long has it been since you’ve been to a drive-in movie? For some people, the question is, have you ever been to a drive-in movie? Experience the nostalgia of the drive-in movie while helping a good cause this Saturday as the Friends of Dreamland Ballroom hosts the first of six showings.


The May 8 showing of Charade begins at sundown, approximately 8:30 p.m. The 1963 romantic thriller stars Cary Grant and Audrey Hepburn. Concessions selling hot dogs, soft drinks, bottled water, Yarnell’s ice cream and Diamond Bear Brewery beer are on-site.

The screenings are projected on the back of the historic Arkansas Flag and Banner building, also known as Taborian Hall, with the audio broadcast through your car radio, courtesy of AV Arkansas. Viewers should find their spot in the rear parking lot behind Arkansas Flag and Banner.

The subsequent movies are going to be shown every second and fourth Saturday from May through September. According to Friends of Dreamland Ballroom, the movies to be shown cover a broad spectrum in hopes of having something for everyone.

Taborian Hall is one of Little Rock’s most important historic structures. During its heyday, the ballroom played host to Ray Charles, Louis Armstrong and his Orchestra, B.B. King, Duke Ellington, Arkansas-native Al Hibbler, Nat King Cole and his Trio, Ella Fitzgerald and Dizzie Gillespie, and Arkansas’s-own Louis Jordan.

Admission is $20 per car or $5 for walk-ups, who should bring their own lawn chairs. Arkansas Flag and Banner is located at 800 West 9th Street in downtown Little Rock. More information on the ongoing work on the ballroom, visit www.dreamlandballroom.org/.

Proceeds from the movie series go toward restoration of the ballroom. Other scheduled showings are:

May 22: Reefer Madness/Sex Madness (1936/1938 – two exploitation films)

June 12: Night of the Living Dead (George A. Romero’s 1968 cult favorite)

June 26: The Outlaw (1943 Howard Hughes-directed film starring Jane Russell)

July 10: The Little Princess (1939 classic starring Shirley Temple)

July 24: The Fast and The Furious (1955 starring John Ireland)

A Night of Blues with the Unseen Eye

Little Rock, AR-May 11th, 2010– Want to hear some blues from local musicians and an old timer that actually played the Dreamland Ballroom? The Friends of Dreamland Ballroom (a non-profit working to restore the ballroom at the top of Taborian Hall) presents “A Night of Blues” on Thursday, May 13 in Doc’s Pool Hall at 800 W Ninth St. (Arkansas Flag and Banner building).

The featured performers include: blues singer Gil Franklin; the Unseen Eye, with band members Chad Carter, Jobe Kara, and “Chicken” James Dorris, who performed in the Dreamland Ballroom during its glory days.

“Not only will this event be fun,” says Dreamland Chairman Kerry McCoy, “but we’re also hoping that we can educate people about the musical significance that Dreamland once played in Little Rock’s Jazz and Blues community.”

Doors open at 8pm and bands will go on at 9pm. It’s $7 at the door (and maybe bring a little extra cash for the donation bar!). All proceeds will go toward the Dreamland Ballroom renovation efforts.

Take a look at our Facebook Event

For information: http://www.dreamlandballroom.org or
Contact: friends@dreamlandballroom.org
Phone: 501-255-5700

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PAPER TRAILS: Retro fun rolling into Little Rock

BY LINDA CAILLOUET – Arkansas Democrat-Gazette

LITTLE ROCK — DATE WITH A DRIVE-IN: Back in the late ’80s, this columnist, then a young reporter, embarked on a quest to find a mystic relic from the past her generation had missed – the then-nearly extinct drive-in theater. Success was found at the Galaxy Drive-In in Hammond, La. Pity the younger generations who’ve never experienced one!

But the folks at Arkansas Flag and Banner and nonprofit preservation group Friends of Dreamland Ballroom, in their thinking-outsidethe-box quest to restore the historic ballroom atop the business’ downtown building, Taborian Hall, are reviving this American icon.

Beginning last Saturday and running through July 24, at 8:30 p.m. every other Saturday night, the parking lot behind the building at 800 W. Ninth St. will be transformed into an oldtime drive-in. Gates open at 7:30 p.m. and concessions of beer, soft drinks, hot dogs and more will be sold.

$20 a car or $5 a person for walk-ups. May 22, Reefer Madness/Sex Madness; June 12, Night of the Living Dead; June 26, The Outlaw; July 10, The Little Princess (Family Night); and July 24, The Fast and the Furious.

Paper Trails appears Monday, Wednesday and Friday. Contact Linda Caillouet at (501) 399-3636 or at lcaillouet@arkansasonline.com.

This article was published May 12, 2010 at 4:28 a.m.
Arkansas, Pages 9 on 05/12/2010

LR Fundraiser Among Steps to Revive Historic Ballroom

By L. Lamor Williams, Arkansas Democrat Gazette

LITTLE ROCK — A fundraiser for the Dreamland Ballroom didn’t go so well Saturday, but that didn’t dampen the spirit of a group working to raise $50,000 to restore the historic venue that’s hosted such icons as Duke Ellington, Etta James, Cab Calloway and Ella Fitzgerald.

“I forgot about the Razorbacks game,” Kerry McCoy said, laughing and slapping her forehead with her palm. “We’re going to swap out our PowerPoint presentation on Dreamland for the game.”

McCoy owns Arkansas Flag and Banner, which takes up the first two floors of 800 W. Ninth St. in Little Rock. She bought the historic building in 1992 and has been trying to restore the Dreamland Ballroom on the building’s third and top floor.

The ballroom was a social hub in segregated Little Rock when Ninth Street was home to a thriving black business district. Then, McCoy’s building was known as Taborian Hall.

McCoy said she’d hoped to have the ballroom reopened by 2000 but realized that she’d never be able to afford it on her own. Now, the nonprofit Friends of Dreamland board is working to raise money and restore the facility.

She said the $50,000 is to install sturdy hardwood flooring so that fund raising events can be held in the space. Saturday’s event was to feature paid tours of the historic venue, but only a handful of people stopped by between 11 a.m. and 3 p.m. when the tours were offered.

“The reason I love the Dreamland Ballroom is because it’s the only building like it in Little Rock. I’ve had offers to turn it into apartments, a club, a school, but it really needs to stay an event center open to the public. There’s been times when I thought ‘boy I wish I’d gone ahead and turned it into apartments’ because I know events centers aren’t real profitable. But I’ve got a lot of energy, and I’m willing to put all that energy into making it work.”

Ann McCoy, Kerry’s mother-in-law said, while standing in the front hallway near the store, that the building has already come a long way.

“There used to be a big hole all the way through,” she said, noting that a person could see from the third floor down to the first through the opening. “My favorite thing now is the views from the big windows. You can see the Capitol building, Philander Smith [College], it just has a beautiful view.”

Today, the floor is covered with plywood panels, some not completely secured. The walls have peeling paint and exposed brick, and some of the 1930s-style architecture is still evident along the box seats and molding above the stage in the 8,000-square-foot space.

Kerry McCoy said she mailed 1,000 invitations to the event and invited another 400people via the online networking Web site Facebook. She said several people pledged donations but didn’t attend.

Information on how to donate or schedule a tour, and receive a history of the facility, is available at dreamlandballroom.com. Among the opportunities is purchasing a brick for $100 that will be engraved with the donor’s name and used to pave the walkway to the ballroom.

“We just need 500 people” to buy bricks, Kerry McCoy said. “But, hey, we’ll take what we can get. There’s not a single person that doesn’t come up here and see the Dreamland and fall in love with it. And I hope we can get some really community-minded people behind it. I love to tour it. I never get tired of showing the Dreamland Ballroom to people.”

This article was published February 28, 2010 at 6:04 a.m.
Arkansas, Pages 1 & 5 on 02/28/2010

Here is a link to the video that accompanied the story on Arkansasonline.com – VIDEO HERE

Old Ballroom to get New Life

By: Melissa Dunbar-Gates, Today’s THV

A famous old ballroom on top of the Arkansas Flag and Banner building in downtown Little Rock will soon be renovated.

THV’s Melissa Dunbar-Gates took a tour and spoke with building owner Kerry McCoy.

A non-profit group has been established to revive the facility; but they have a long way to go.

The room has incredible history. Can’t you just see a packed house, a full dance floor, and hear the trumpets of Luis Armstrong blaring. This room has been all kinds of things.

Originally built in the late 1800’s, it served as an African American USO club in both world wars; according to building owner McCoy a black fraternity used it to house women and children here in the great depression.

McCoy says, “I’ve had offers to turn it into a restaurant, turn it into apartments, to make a school out of it, but I’ve refused them all because I think it needs to stay exactly like it is be an event center for the community to use.”

According to McCoy the whole 9th Street corridor, where her building sits, used to be known as Little Rock’s “Little Harlem.” she said the street was lined with African America owned businesses on one side, and homes on the other side; and it is inside that old ballroom that African America entertainers came to play.

McCoy says, “A lot of the entertainers would perform at Robinson hall for the white people then stay in the hotel right next door and come up here to the ballroom and jam all night long.”

McCoy says, “I don’t want to do one single thing to it except make it safe and get an elevator up here. I want it to look exactly how it does.”

McCoy’s non-profit group needs more than a million dollars for the renovation. For a price you can have your name put on one of the box seats above the stage, or can have your name put on the stage, or the balcony in the back; and be a part of bringing the music and dancing back to the dreamland ballroom.

You can help make the Dreamland Ballroom renovation a reality by logging onto its website. There you can buy a brick for the new front sidewalk. Your name will be engraved in your brick.

Click Here to see the Video!

Buying into the Dream

KARK4 did a nice piece on the Dreamland Ballroom’s book fair last Sunday at Barnes and Noble. Here is the article and click on the link below to see the TV footage!

A group of Arkansans, set on restoring an old performance hall to its former glory, got a big boost over the weekend.

The Barnes and Noble on Financial Center donated 10% of its proceeds today to “Friends of Dreamland Ballroom.”

The Dreamland Ballroom was a premier venue in Little Rock for soul, R and B, and jazz musicians.

This group wants to rehab it and preserve it as a place to hold events and performances.

“I’ve had offers to turn it into a restaurant, a school, apartments. But it just needs to stay what it is, an events center which is not necessarily a real prosperous business, it almost has to be a non-profit,” says Kerry McCoy with Friends of Dreamland Ballroom.

The group hopes to fund raise this year, start construction next year and re-open the venue in 2012.

For more information on how you can get involved, click here.

KARK VIDEO LINK

Friends of Dreamland Starts its First Funding Raising Campaign

January 20, 2010

Little Rock, AR – The Friends of Dreamland Ballroom, the non-profit group dedicated to the restoration of the historic Dreamland Ballroom
is excited to announce their first fundraising campaign – Pave the Way.

They will be selling custom engraved bricks that will be placed at the entrance of the ballroom. They have two sizes available; a 4×8 inch brick that holds 65 characters and an 8×8 that holds 120 characters. A $100 donation gets the smaller brick and the larger can be had for a donation of $250.

Kerry McCoy, President of the Friends of Dreamland says, “We think the ‘Pave the Way’ campaign is a great way to get the local community involved in this great project. We would love to see the names of people that have a connection to the history of this building lining the sidewalk up to the front door”.

More about the Friends of Dreamland-

The Friends of Dreamland is a newly formed non-profit group dedicated to the restoration and preservation of the historic landmark, Taborian Hall and its famous Dreamland Ballroom located at 800 West Ninth Street in Little Rock, Arkansas. Concurrent goals include the collection, conservation, and celebration of Taborian’s unique history relating to Arkansas’ African American heritage.

Friends of Dreamland incorporated in the State of Arkansas July 31, 2009. We plan to do most of our fundraising in 2010, and begin renovations 2011, our projected Grand Opening 2012.

For information: http://www.dreamlandballroom.com
Contact: friends@dreamlandballroom.com
Contact Person: Kerry McCoy
Phone: 501-255-5700

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Friends of Dreamland Ballroom to Host Monthly Brown Bag Lunches

November 3, 2009

Little Rock, AR – If you haven’t gotten a chance to see the Dreamland Ballroom, then this is your chance. Starting this Thursday, November 5,2009 the Friends of Dreamland launch their “First Thursday, Brown Bag Lunch” from 12-1 pm. Bring your lunch and come dine in the once famous “Doc’s Pool Hall” located on the first floor of the Arkansas Flag and Banner building (enter from State Street). There will be a 7 minute, historical, informative, inspirational and funny presentation and then tours to the third floor where Dreamland Ballroom is located. Kerry McCoy will be doing the presenting and she promises to entertain. So grab a brown bag lunch and come spend it with us! If you miss this one, no worries… we plan to do it again on the First Thursday of every month. Hope to see you then.

More about the Dreamland and its Friends:

Go back to the heyday of Little Rock’s Ninth Street district known as “Little Harlem.” It’s 1937. A well-established local dancehall called The Dreamland Ballroom is famous for its “swing floor” and is a hotbed of big bands, jazz, and blues. It’s the scene for dances, socials, and basketball games. The “Chittlin’ Circuit,” the national touring company of professional black entertainers, revues, and stage shows keeps entertainment fresh and exciting with legendary musical artists like “Fatha” Earl Hines, Louis Armstrong, Count Basie, and Ella Fitzgerald, and comedians Redd Foxx and Sammie Davis. Local stars cut their musical teeth in the Dreamland, too, including Al Hibbler, Louis Jordan, the Yellowjackets, and Lloyd Armon and his Orchestra.

Located on the third and top floor of Taborian Hall, at 800 Ninth St in Little Rock, Arkansas, the Dreamland Ballroom was abandoned long ago. The roof had fallen in and much of the inside had been destroyed by fire and water damage. But now there is a push to restore the historic landmark and the Friends of Dreamland Ballroom is focused on this mission.

The Friends of Dreamland Ballroom is a 501(c)3 committed to bringing back the music, the history, and the party of the Dreamland Ballroom.

For information: http://www.dreamlandballroom.com
Press Center: http://presscenter.flagandbanner.com/category/dreamland-ballroom/
Contact: friends@dreamlandballroom.com
Contact Person: Brian Shaddock
Phone: 501-255-5700

Friends of Dreamland Overview

The Friends of Dreamland, is a newly formed non-profit group dedicated to the restoration and preservation of the historic landmark, Taborian Hall and its famous Dreamland Ballroom located at 800 West Ninth Street in Little Rock, Arkansas. Concurrent goals include the collection, conservation, and celebration of Taborian’s unique history relating to Arkansas’ African American heritage.

To date the Friends of Dreamland organization has raised $4,000 towards renovation efforts through community fundraising events and has developed a website www.dreamlandballroom.com. Kerry McCoy, owner of the Taborian Hall building, has invested over $100,000 in architectural and engineering fees to create plans for Taborian Hall and Dreamland Ballroom Renovation, as well as towards the website, non-profit consultation, and creation of a book about the building and it’s role in the history of downtown Little Rock.

Friends of Dreamland incorporated in the State of Arkansas July 31, 2009. We plan to do most of our fundraising in 2010, and begin renovations 2011, our projected Grand Opening 2012. The proposed timeline of activities is detailed below.

In 2009 we formed our Board of Directors, elected committees and are planning our first Orientation Party, October 1, 2009. For the remainder of the year we will hold board meetings bi-weekly and continue to plan and organize our fundraising.

In 2010, we plan to divide our fundraising into these types of solicitations, 1.) grants, 2.) foundations, 3.) private sector, 4.) fundraising/parties, and 5.) sale of merchandise. We plan to develop a tiered system of naming, honoring and thanking our Friends of Dreamland sponsors and donors. An initial brainstorming list is attached.

In 2011, with the money raised, we will begin construction and museum set-up. Our money will be allocated according to its designated use from donor, either
• Building Fund – renovation of the building
• Educational Fund – tours and learning history through educational panels and possibly multimedia
showcases that expland the hisroty and thell the sotries of those who have visited the building in
the past.
• Museum Fund – For years we have been collecting oral and written history of events and people
for our book and our Museum. These historic item and stories will be illustrate along with the
legacy of the building
• General Operating Fund.

We plan to open in 2012. After the building is renovated and open, the museum portion of the building will be publicized through the Little Rock and Arkansas tourism departments and we hope to attract numerous visitors and educators throughout the year. The building will be utilized as a venue for community and private events, such as banquets, weddings, concerts, conferences, and more. We know this will be successful because of the interest already shown in the building. The Taborian Hall is a regular stop on Little Rocks Tours and the Dreamland Ballroom receives approximately one call a week requesting it use for either touring, renting or photo shoots.

Friends of Dreamland Holds First Open House

LITTLE ROCK, AR – Friends of Dreamland Ballroom, the non-profit group formed to support the restoration of the historic Dreamland Ballroom, on the top floor of the Taborian Hall will hold its first open house Thursday, October 1st, 2009.

Friends of Dreamland Ballroom is a non-profit committed to bringing back the music, the history, and the party of the Dreamland Ballroom. “This open house is an opportunity for us to share our mission and vision with the public” says Kerry McCoy, Chairman of the Friends of Dreamland. “We will serve wine and cheese, give a short presentation, and then tours of the building” says Kerry.

If you would like to attend the event just send an email to friends@dreamlandballroom.com or call 501-255-5700.

For information: http://www.dreamlandballroom.com or
Contact: friends@dreamlandballroom.com
Phone: 1-501-255-5700

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Friends of Dreamland Receives Non-profit Status

August 31, 2009

LITTLE ROCK, AR – Ever hear of the Dreamland Ballroom in Little Rock, Arkansas? If you haven’t… you should, especially if you love old buildings, old music and like to party. Located on the top floor of the Taborian Hall, home of Arkansas Flag and Banner, the Dreamland Ballroom is currently in disrepair but there is a push to restore the historic landmark and now there is a non-profit group focused on this mission.

Led by Kerry McCoy, owner of Arkansas Flag and Banner, the Friends of Dreamland Ballroom is a non-profit committed to bringing back the music, the history, and the party of the Dreamland Ballroom. Kerry McCoy Said “We are committed to restoring the Dreamland Ballroom. It is a gem that this city can’t afford to lose to time and decay. Our plans are to restore the ballroom upstairs, then open it to the public for use as an event center and museum”. “Now that we have the non-profit status… the fundraising begins. Donations to the Dreamland Ballroom project are tax deductible” Says McCoy.

Mrs. McCoy is no stranger to bringing back old buildings. When she purchased the property back in 1991 to use as the new home for her business, the roof had fallen in and much of the inside had been destroyed by fire and water damage. The first two floors now house Arkansas Flag and Banner.

Stately Taborian Hall, located on the corner of Ninth and State streets, is the only remaining historic building on West Ninth, a testimony to the street’s former vibrancy and glory days as Little Rock’s “Little Harlem.” Once known as Taborian Temple, it was built for the African American fraternal insurance organization, the Knights and Daughters of the Tabor. Construction began on the Classical building in 1916 by local black contractor, Simeon Johnson, and was completed in 1918. Over 1,500 fraternal members attended the dedication of Taborian Temple in that year. Additionally, in August, 1918, a Negro Soldiers Club opened informally on the ground floor, providing a recreational center for African American soldiers stationed at nearby Camp Pike. Throughout the 1920s and 1930s, Taborian Temple housed many commercial endeavors including professional offices for Dr. J. V. Jordan, dentist, and Dr. W. B. Black, physician, the Gem Pharmacy, the Ritz Beer Garden, and the Dreamland Grill.

By 1937, the Dreamland Ballroom was firmly established on Taborian’s third floor. The popular dancehall with its famous “swing floor” was a hotbed for big bands, jazz, and blues, and the scene for dances, socials, and basketball games. It was a regular stop for the “Chittlin’ Circuit,” a national touring company of professional black entertainers, revues, and stage shows. With the advent of World War II, the United Service Club, USO, bought the building and turned the first to the third floors into a club that served thousands of black soldiers from Camp Robinson (formerly Camp Pike) and the Stuttgart Air Base. The Dreamland ripped and rollicked during those war years and beyond with legendary musical artists including “Fatha” Earl Hines, Louis Armstrong, Count Basie, and Ella Fitzgerald, and comedians Redd Foxx and Sammie Davis. Local stars cut their musical teeth in the Dreamland too including Blind Al Hibbler, Louis Jordan, the Yellowjackets, and Lloyd Armon and his Orchestra. In 1954, the Temple became known as Taborian Hall, and housed three nightclubs: Twin City Club was in the basement; the Waiters Club was located on the second floor; and the Dreamland had morphed into Club Morocco, with an emphasis on “rock.” During the 1950s, “The Blues Boy” B.B. King brought his “Three O’Clock Blues” to the premier night spot along with “Famous Blind Singing Star” Ray Charles who sang “Little Rockers” into hysterics with “Midnight Hour,” and “Roll With My Baby.” Throughout the early 1960s, Taborian Hall’s musical legacy remained strong, but by 1970 had ended.

For information: http://www.dreamlandballroom.com or
Contact: friends@dreamlandballroom.com
Phone: 1-501-255-5700

Friends of Dreamland hold first board meeting

The Friends of Dreamland Ballroom had our first board meeting, Wednesday, July 15. It was a great meeting. Present: Kerry McCoy, Ann McCoy, Katy Elliot, Nathaniel Wills, Stephen Koch, Jeff Roper, Brian Shaddock, Debbie Murphy, Berna Love, Lili Hicks
Absent: Kathleen King, Dlorah DeVore, Constance Sarto, Eyona Scott-Mitchell

We elected officers, Kerry McCoy- Chair, Ann McCoy- Co Chair, Brian Shaddock- Treasurer, Lili Hicks- Secretary.

We, mostly, adopted by-laws and reviewed article of incorporation.

Fundraising ideas were very briefly discussed.
• Katy Elliot suggested continuing grassroots fund raising such as the Doc’s Pool Hall Parties.
• Debbie Murphy suggested putting on a show that recreates the acts of Dreamland Ballroom’s past performers. Tickets will be $100 and Doc’s will be used for drinks and fellowship.
• Jeff Roper suggested possible corporate sponsorship and naming opportunities for donors such as new addition, foyer, elevators, stage, and balcony.

Next Meeting: Wednesday, July 29, 2009 at 12 p.m. at Taborian Hall.

Living the Dream

Renovating former ballroom a lesson in patience.

By Melissa Tucker
Photo by Shannon Sturgis

As Published in 
Sync Weekly, Tuesday, May 26, 2009

LITTLE ROCK — By her own standards, Kerry McCoy could call herself a Big Dreamer.

The owner of Arkansas Flag and Banner and its upstairs venue, the Dreamland Ballroom, is still chasing her vision of re-opening the forgotten music hall.

kerryupstairs.jpg

The stage that once held B.B. King, Etta James, Ray Charles and Ella Fitzgerald is now covered in dust and bits of fallen ceiling.

Back in the early ’90s, McCoy bought the building for $20,000, but in the years since, has spent $300,000 on necessary repairs.

“I bought it in 1991 with a big hole in the roof and everyone said, ‘You’ve lost your shirt. Don’t do it. Don’t do it.’ I can’t tell you how many people told me not to [buy this building],” she said.

After spending enough to make the building “safe and secure,” McCoy started her plans to revitalize the old Dreamland Ballroom, but right away, discovered the project was bigger than she expected.

“Every time I go to renovate it, it’s just not quite there,” she said.


“First it was going to be $400,000 and I didn’t have enough money, so I got enough money for $400,000 and it moved to $600,000,” she said. “It’s like a moving target.”

Now that construction costs are rising, the project has jumped to $1 million, and McCoy said the credit crisis in the financial markets has stymied her plans to get a loan.

“Right after I spent all the money doing the architect’s plans and the engineering plans and got it approved with the city, we went to the bank the very week the banks folded,” she said.

She finally decided the Dreamland Ballroom should get nonprofit status.

“It’s got a lot of angles to ask for grants,” she said. “It’s got the music angle, the black history angle, a woman-owned angle and just plain old, historical. There ought to be something in there somewhere.”

Now she just needs to raise $200,000 to take a 20 percent deposit to the bank before getting her loan.

She hopes the nonprofit status will help her raise more money and acquire corporate sponsorships. She’s started the application process with the help of a volunteer at the Arkansas Sustainability Network and expects to have it approved in the next three months.

She plans to do as little as possible to the Dreamland Ballroom to preserve its rundown beauty.
“I’m not gonna touch it. It’s going to look just like this with wood floors, chipping plaster,” she said.
“Don’t you think it’s charming, just like it is?”

She plans to add a few more stairway exits and an elevator. Visitors will be able to smoke on the third-floor landing outside.

When completed, she’ll rent out the venue for events from weddings to concerts to conferences. She regularly gets requests to reserve the venue.

“Every week someone e-mails me and asks if they can rent it or asks ‘When is it going to be open?’” she said. “Because last October I thought it would be open by now.”

Now, McCoy is in full fundraiser mode. She’s already considering categories for donors. Those that give a lot would be called Big Dreamers, and smaller donors would be Little Dreamers.

“Then, we’re thinking about dream catchers and dream weavers,” she said. “There’s a lot of play on words for dreamers.”

Project Runway Designer holds Photo Shoot at the Dreamland Ballroom

kortomomolu.jpg

While the Dreamland Ballroom is not quite ready to book events, she (I think “Dreamland” is a girl) has been garnering quite a lot of attention. Word of Dreamland’s enchanting aura has spread among photographers and she has been getting a lot of press. I have always felt that I could feel the ghosts of Duke Ellington and other great musicians that once played within her walls, but apparently the custom woodwork, faded and chipped plaster, and abundant windows make for a fantastic photo shoot.

When Photographer Jason Masters called requesting a photo shoot, we were more than happy to oblige. Dreamland is a national treasure and such treasures should be shared. And when we learned that the photo shoot was for Little Rock’s own designer, Korto Momolu from Season 5 of Project Runway, we were ecstatic. We had a little photo shoot of our own to record the event. Take a look. I think this proves that while it’s true that “One day you are in, the next you are out,” it is also true that beauty endures. And as sure as Dreamland was once magnificent, even in decay she is still beautiful. Soon she will be restored to her former grandeur and get a second chance at fame.

We took a few pictures to show you how cool it was.

Save the Dreamland

Arkansas Democrat Gazette
Editorials
January 8, 2009

If Ninth Street could talk…..

Walk into the Dreamland ballroom, or what’s left of it, and you understand wny it’s called dreamland. Ther’s just enough left of the elegant ballroom to let your imagination fill in the blanks. The once vibrant night life of Little Rock’s Ninth Street lives again, if only in your thoughts.

Standing on the ballroom’s crumbling state, you catch a glimpse of another and now long-lost world. You see the dancers twirling on the ballroom floor, and can almost hear Duke Ellington’s orchestra swing through “take the A Train,” “Muy Satin Doll,” “Mood Indigo”……

The Dreamland is on the top floor of a building that’s now home to Arkansas Flag and Banner. Not too long ago, the old brick structure was being auctioned off on the courthouse steps. Drivers on Interstate 630 surely know the building. They must have spotted it time and again, but that’s about as close as most of us get. It’s just an old building on an old street where the sidewalks end and driveways lead to building that disappeared long ago.

That’s how Ninth Street is these days- lopped off at Izard Street by the interstate. In plain view but overlooked all the same.

Yes, Little Rock’s lost far more than Ninth Street over the years. The city seems to shed its skin every generation or so, giving up some priceless bit of its past for a newer, brighter, shinier face.

Not e the ongoing debat/debacle over Ray Winder Field, the old ball park that was once a gem in the city’s crown and now is just a dust-covered bit of paste. The Travelers left years ago but, after mindless dithering by the city’s would-be-leaders, the old ball field’s future-if-any is still being debated. The options: Sell the park to the University of Arkansas’ medical center to be converted into a parking lot or a future expansion, or transfer it to the city zoo for an elephant grounds. Or just keep it the same, a ball park.

None of these alternatives are particularly appealing. The vision of War Memorial Park as a real showplace, Little Rock’s answer to New York’s Central park, complete with beautiful gardens, has never caught on, more’s the pity. Little Rock would rather dither.

But at least folks want to do something with Ray Winder. There’s concern for the ballpark, interest in the property, and, even better, real money on the table, to wit” a 1.1-million bid for it from the University of Arkansas for Medical Sciences. As far as we know, the weedy lots on Ninth Street haven’t attracted any big-money offers from outside investors. Instead its fate being debated, the street seems to have been given up for lost.

Thank goodness not everybody’s hurrying to the old strip. Some folks still see something worth saving. According to a a story in last Tuesday’s paper, the people at Arkansas Flag and Banner art trying to save the old Dreamland ballroom.

They’re getting help from a few musicians who’d like to do a show someday where Duke Ellington, Count Basie, and so many others once played.

Who can blame them? It’d be like shooting hoops ona court where Wilt Chamberlain once dribbled, a chance to relive the glorious past. Think of Preservation Hall in New Orleans. Why can’t Little Rock do much the same? doesn’t Arkansas’ capital city have lot of superannuated musicians- and young ones, too- who’d love to dream a little dream? Oh, we’d want to be there when those saints go marching in.

Driving through the pre-fab expanse of the city’s newest neighborhoods, where real architecture sticks out among the boxes, and one giant parking lot blends into another, you can’t help but feel grateful for the dreams that remain. Oh, if only we were willing to stop for a moment and commune with the ghosts. They have a lot to say- if you’re listening. Ninth Street may be gone, but a priceless bit of it still remains, a dreamland waiting to be revived.

Dreamland Ballroom Fundraiser and Party

Come see two local bands at the coolest place in Little Rock and support a great cause “The Dreamland Ballroom”. Friday night March 13th, Eclipse Glasses and Velvet Kente will perform in formerly Doc’s Pool Hall, on the first floor of Arkansas Flag and Banner building, 9th and State Streets (entrance on State). Show at 9:00, $5 admission.
What is Dreamland? The Dreamland Ballroom is on the third floor of the Arkansas Flag and Banner building. It was built in 1916 by a New Orleans, black business fraternity, Knights and Daughter of Tabor. Their mission was to provide burial insurance and care for widows and orphans.

The Dreamland was used as a meeting hall for this organization but it also lays claim to some of the best touring acts in America during the 1920’s – 40’s. The Dreamland was the smallest theater on the “Chitlin Circuit”. The Chitlin Circuit refers to the route driven by the black bands while touring. They usually drove from New Orleans to Little Rock, Memphis, St Louis, and Chicago playing in each city.

Some of the acts that performed at the Dreamland are Count Bassie, Cab Callaway, BB King, Ella Fitzgerald, Etta James, Red Fox, Earl Hines, Jackie Gleason, Ray Charles just to name a few. See more about the Dreamland on it’s website http://www.dreamlandballroom.com/ and read articles that have been published about the Dreamland here

This benefit is to raise awareness and bring dollars towards its restoration. Dreamland Ballroom is a gem in our City’s crown.

Unable to attend but would like to contribute? Then, become a “Friend of Dreamland” make checks payable to Dreamland Ballroom and mail to Arkansas Flag and Banner, 800 West Ninth, Little Rock, AR 72201.

Dreamland Ballroom featured in Inviting Arkansas

Photograph by Nancy Nolan

Photograph by Nancy Nolan

January 2009

Inviting Arkansas features the Dreamland Ballroom in a photograph for an interview with Chip Murphy. Chip Murphy is the co-producer for Saints & Sinners at the Arkansas Repertory Theater. Saints & Sinners is the Arkansas Repertory Theater’s annual fund raiser. To find out more about the annual fund raiser or for what is showing visit :The Rep.

To read the article in full visit Inviting Arkansas’ On line magazine, January 2009 edition. The article and full image is featured on page 12 & 13.

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